Oceania Media created new branding for Produce Market including a new logo and tagline. The project involved designing a logo that was easily recognisable as well as true to Produce Market's core business whilst differentiating from competition.
After the branding was agreed, we designed and distributed a direct marketing flyer for Produce Market, targeted at residential customers in central . The flyer promotes their extensive range of produce, which is delivered free in central .
The flyer included a limited time special offer for first time purchasers, and a QR code for people to scan from their smart phones. Until this project Produce Market hadn’t marketed to residential customers and focused solely on business to business customers. The flyer was distributed to 15,000 residential addresses.