Oceania Media created new branding for Produce Market including a new logo and tagline. The project involved designing a logo that was easily recognisable as well as true to Produce Market's core business whilst differentiating from competition.

 

After the branding was agreed, we designed and distributed a direct marketing flyer for Produce Market, targeted at residential customers in central Auckland. The flyer promotes their extensive range of produce, which is delivered free in central Auckland.

 

The flyer included a limited time special offer for first time purchasers, and a QR code for people to scan from their smart phones. Until this project Produce Market hadn’t marketed to residential customers and focused solely on business to business customers. The flyer was distributed to 15,000 residential addresses.

 

Direct Mail - front page
Direct Mail - front page

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Direct Mail - back page
Direct Mail - back page

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Logo Design
Logo Design

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Direct Mail - front page
Direct Mail - front page

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Produce Market Marketing

logo design / direct marketing flyer / direct mail campaign ​