True Pacific approached Oceania Media to assist with promotions to drive product sales over the Christmas period. Oceania Media developed some new ‘gift packs’ combining a range of True Pacific products into easy to buy Christmas gifts. We held a photo shoot to stage the gift packs then developed and delivered an integrated marketing campaign across print and online.

 

Elements of the campaign included:

 

  • Staggered shopper E-promos developed and distributed to the growing True Pacific database

  • Ad creative developed and supplied for newspaper print and digital ad placements

  • Facebook advertising

  • Facebook and Twitter posts scheduled over 2 week period promoting individual gift packages organically

  • “Thank you for your purchase” postcards and book marks for inclusion with gifts when shipped

  • Special limited time offers such as ‘free shipping today only’ to help drive product sales

 

The True Pacific exceeded their sales targets for Christmas promotions and ended up almost running out of stock which was a great result.  

Print marketing / e-newsletter / social media marketing / ad creative

 

True Pacific Christmas Marketing

 

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